How to decide on a niche

Generally speaking, freelance writers belong to two categories: specialists and generalists. Generalists don’t have any specific topic. They can write about almost everything. One day, they might be writing about business, and the next, they might be writing a report about a recent event from the entertainment industry, such as an award show or a movie announcement.

Specialists, on the contrary, write on specific niches. There is a particular topic that they choose to focus on and only work with clients who require writing services on that particular topic. You can belong to either of the two categories. It doesn’t matter what kind of freelance writer you are; one thing that you would have to do is select a niche. Having one can be a good way to not only earn money but also write about what you are passionate about.

If you have also been struggling to find a niche, then this article is going to help you. Following are some tips that would help you narrow down a niche:

Choose an medium

The first thing that you need to do is choose the area that you think you know a lot of. Writing is a broad term. There are different kinds of writing styles that are included in it. There is blog writing, content marketing, non-fiction, how-to tutorials, etc. Choosing a specific type of writing would make this process a lot easier.


After you have decided how you want to write, the next step would be choosing something you love. For instance my passion is writing for entertainment magazines. Choosing to write about something you are passionate about would also help you choose a writing style.


Now that you have decided on a topic you would love to write about and how you are going to write it, the next step is to write unique content about it. There are probably a dozen other writers that are writing on the same topic. They also happen to be passionate about it. So you need to produce different content than the other writers.

Evergreen content

It doesn’t matter how passionate you are about something; if the rest of the world doesn’t find it as interesting, they will move on. That is why you have to find a niche that would not become obsolete as time passes by. Finding an evergreen niche can be very difficult.


Since we live in a digital era, more and more people are slowly turning towards freelance writing. This means that you are bound to have some competition. That is why it is imperative that you produce content that makes you stand out in a crowded industry. And always remember, the steps you take don’t need to be big, they just have to take you in the right direction.